Everything I do, and what you get when we work together.
I do not offer a menu of deliverables you pick from. I offer a set of capabilities I apply to your specific problem. Read through the services below to understand what each one involves, who it is for, and what the outcome looks like in practice.
SEO Strategy & Execution
SEO strategy starts with understanding the gap between what your audience searches for and what your site currently answers. I map that gap across 3 layers: keyword and intent coverage, content architecture, and topical authority signals. Then I build a plan that closes it systematically: not one article at a time, but as a compounding system.
This service fits businesses that have organic traffic potential they are not capturing, sites recovering from a Google update, and companies starting SEO from zero who want to do it right the first time.
What this involves
- Full keyword research across commercial, informational, and local intent clusters
- Competitor gap analysis identifying pages your rivals rank for and you do not
- Content architecture map: which pages to build, in which order, with which internal links
- Topical authority planning across your core subject areas
- On-page optimization of existing pages: titles, headings, schema, internal links
- Monthly GSC and Ahrefs reporting with clear next-action recommendations
- E-E-A-T audit and recommendations for healthcare, finance, and YMYL sites
Who this is for
Healthcare companies, SaaS businesses, and service providers with 6 to 500 pages who need a clear organic growth roadmap. Also fits teams that have been producing content without a strategy and want to understand what to do with what they have built.
Content Writing & Copywriting
Good content answers a specific question for a specific person at a specific point in their decision process. Bad content answers a vague question for nobody in particular and hopes for the best. I write in the first category.
I write blog posts built around search intent, landing pages built around conversion psychology, product copy built around what the buyer actually needs to hear to say yes, and service pages that explain the offer without sounding like a brochure. Every piece is researched, structured for the platform it lives on, and written to serve an outcome, not just to exist.
What this involves
- SEO blog articles: 1,000 to 3,000 words, researched, structured around primary and secondary keywords
- Landing page copy: headline, subheadline, body sections, objection handling, CTA
- Service and product page copy: feature-focused copy with benefit framing
- Homepage copy: positioning, value proposition, and conversion flow
- Email sequences: onboarding, nurture, and re-engagement flows
- LinkedIn thought leadership posts and profile copy
- Guest post writing for authority building and link acquisition
- Script writing for explainer videos, product demos, and ads
Who this is for
SaaS companies that need consistent blog output, healthcare and professional services firms that need credible, accurate long-form content, and founders or operators who know what they want to say but need someone to say it well.
Programmatic SEO & AI Systems
Some traffic opportunities require hundreds or thousands of pages to capture. Building those pages manually is not a strategy. It is a bottleneck. Programmatic SEO uses structured data, templated page architectures, and automated content generation to build large-scale page sets that rank for high-volume, specific queries.
I design the architecture, build the templates, generate the content using AI-assisted pipelines, and quality-check every output before it goes live. The Transcure city and state pages, over 50 location-specific pages that collectively drove 18% of all monthly leads, were built this way.
What this involves
- Identifying programmatic opportunities: location pages, comparison pages, integration pages, use-case pages, industry-specific pages
- Designing URL structures and page templates that satisfy search intent at scale
- Building AI-assisted content generation pipelines using Claude for structured output
- Quality assurance workflows to prevent thin content penalties
- Internal linking architecture connecting programmatic pages to authority hubs
- Ongoing monitoring of indexing rates and ranking performance per page set
- Custom Python or Node.js scripts for bulk page generation, data processing, and CMS import
Who this is for
SaaS companies with large feature or integration catalogues, healthcare and professional services with multi-location or multi-specialty coverage needs, and any business where a large number of specific, high-intent queries exist that manual content production cannot economically cover.
Not sure which service fits your situation?
Most projects touch 2 or 3 of these areas at once. Tell me what you are working on and I will tell you honestly what you need, and what you do not.
Technical SEO & Site Architecture
A technically broken site is invisible to search engines regardless of content quality. Technical SEO audits identify and resolve the structural issues that prevent Google from crawling, understanding, and ranking your pages. I run these audits using Screaming Frog, Ahrefs, and Google Search Console, and I deliver findings as developer-ready fix specs, not a list of problems you have to interpret yourself.
The average site I audit has between 12 and 40 technical issues across crawlability, indexing, schema, speed, and internal linking. Most sites have at least 3 issues severe enough to suppress rankings across entire page categories.
What this involves
- Full site crawl using Screaming Frog to identify broken links, redirect chains, duplicate content, and missing tags
- Indexing audit via Google Search Console: identifying pages excluded from the index and diagnosing why
- Canonical tag audit: resolving conflicts between paginated, filtered, and duplicate URLs
- Schema markup implementation: FAQ, Article, LocalBusiness, MedicalBusiness, Product, and BreadcrumbList schemas
- Core Web Vitals analysis and developer recommendations for LCP, CLS, and INP improvements
- Internal linking audit: identifying orphaned pages, shallow link depth, and anchor text inconsistencies
- XML sitemap and robots.txt audit and correction
- Crawl budget analysis for large sites (500+ pages)
- Structured fix specifications delivered in a format your developer can implement without clarification
Who this is for
Any site with declining or stagnant traffic where content quality is not the obvious problem. Sites that have undergone redesigns, migrations, or CMS changes. Healthcare and YMYL sites where schema and E-E-A-T signals directly affect ranking eligibility.
Automation Scripts & Custom SEO Tools
Most SEO workflows involve large amounts of repetitive data processing: pulling GSC data, categorizing keywords by intent, checking internal links, generating content briefs at scale, bulk-processing URLs. These tasks do not require judgment. They require code. I build lightweight scripts in Python and Node.js that automate the parts of your SEO workflow that do not need a human.
The difference between a team that uses custom automation and one that does not is roughly 10 to 15 hours per week of analyst time. That time either gets spent on strategy and execution, or it gets spent on spreadsheet work.
What this involves
- GSC data extractors: bulk export, keyword clustering, CTR anomaly detection
- Ahrefs and Semrush API integrations for automated reporting pipelines
- Keyword intent classifier: categorizes keyword lists by commercial, informational, navigational, and transactional intent using Claude API
- Internal link auditor: crawls a site and maps current link distribution, identifies underlinked pages
- Content brief generator: pulls SERP data, extracts heading structures from top-ranking pages, generates structured briefs
- Bulk meta title and description writer using Claude with brand voice guardrails
- Redirect mapping tools for site migrations
- CMS import scripts: converts structured data or Google Sheets into WordPress, Webflow, or custom CMS posts
- Rank tracking scripts using Google Search Console API, exported to Google Sheets or Notion
Who this is for
SEO agencies handling 5+ clients who spend significant analyst hours on repeatable tasks. In-house SEO teams at companies with large content operations. Founders managing their own SEO who want to move faster without hiring.
Website & Tool Development
I build websites that are designed to rank and convert, not just exist. Using Lovable for rapid development, Claude for logic and content population, and standard deployment stacks (Vercel, Cloudflare, cPanel, and AWS), I deliver functional sites faster and more cost-effectively than a traditional development engagement.
I have built rank-and-rent local SEO sites, custom CMS systems for content-heavy businesses, portfolio sites, SaaS landing pages, and internal tools. Every build is SEO-ready from day one, with correct heading structure, schema markup, fast load times, and clean URL architecture built in before the first page goes live.
What this involves
- Local SEO sites and rank-and-rent properties built with conversion-focused architecture
- Custom CMS development using Lovable with admin panels for posts, media, and page management
- SaaS landing pages and marketing sites optimized for organic and paid acquisition
- Portfolio and personal brand sites with blog and case study management
- Internal SEO tools and dashboards (keyword trackers, brief builders, reporting views)
- Database management using Supabase for dynamic content sites
- Deployment and hosting setup on Vercel, Cloudflare Pages, cPanel, or AWS
- Domain configuration, DNS management, SSL, and CDN setup
- WordPress site builds with custom theme implementation and SEO plugin configuration
- Site speed optimization: image compression, caching rules, Core Web Vitals improvements
Who this is for
Small businesses and service providers who need a professional site that ranks locally. SaaS founders who need a marketing site built fast and deployed correctly. Content operators who need a CMS that fits their specific workflow rather than a generic platform.
Technical Writing & Documentation
Technical writing translates complex systems into clear, usable language. The audience is not always a developer. It is often a billing manager, a healthcare administrator, an end user, or a compliance officer. I write documentation that serves its actual reader, not the person who built the system.
I have written billing process documentation for healthcare RCM companies, feature documentation for SaaS tools, and operational guides for teams managing multi-platform workflows. The standard for every piece is the same: a first-time reader understands what to do and why after one read.
What this involves
- User manuals for software products: step-by-step task coverage with screenshots and annotated visuals
- API documentation: endpoint references, authentication guides, and code examples in plain English
- SOPs (Standard Operating Procedures) for content, SEO, and marketing workflows
- Onboarding documentation for new team members joining content or SEO operations
- Feature documentation for SaaS products: what the feature does, how to use it, and common errors
- Process documentation for healthcare billing workflows, RCM operations, and compliance procedures
- Troubleshooting guides with decision trees for common user errors
- Knowledge base articles structured for both human readability and search engine indexing
Who this is for
SaaS companies whose support tickets reveal that users do not understand the product. Healthcare businesses with complex billing or compliance workflows that need clear written process guides. Teams that have grown fast and need their institutional knowledge written down before it exists only in people's heads.
Content Systems & Operations
A content system is the operational layer that makes consistent, high-quality output possible at scale. Without it, content production depends entirely on individual effort and memory. With it, a team of writers produces work that meets a defined standard every time, without the lead needing to review everything personally.
I design and build content systems from scratch: editorial calendars, brief templates, writer style guides, quality review checklists, content type playbooks, and the Notion or Google Sheets infrastructure that keeps everything organized and visible. I have run these systems for teams of 15+ writers across six simultaneous product verticals.
What this involves
- Content operation audit: identifying where the current production process breaks down
- Editorial calendar design: mapping content to business goals, SEO targets, and publishing cadence
- Brief template library: ready-to-use templates for blog posts, landing pages, case studies, and product pages
- Writer style guide: tone, vocabulary, formatting rules, and brand voice documentation
- Quality review checklist: the standard every piece is measured against before publication
- Content type playbooks: step-by-step process for each format your team produces
- Notion or Google Sheets infrastructure: editorial pipeline, status tracking, and performance logging
- Writer onboarding documentation: so new team members understand the system in one day, not one month
- Monthly content reporting framework: what to track, what it means, and what to do when numbers change
Who this is for
Growing businesses whose content output has become inconsistent as the team has expanded. Founders transitioning from writing everything themselves to managing a writing team. Agencies managing content for multiple clients who need a scalable briefing and review process.
What Working with me Actually Looks Like
No lengthy onboarding. No discovery call that takes three days to schedule. Here is what happens from the moment you reach out to when results start showing up in your GSC.
We connect
Start with a 10-minute Loom audit of your site.
I will record an unscripted Loom video walking through your site: what is working, what is broken, and what I would prioritize if it were mine. No slides, no pitching, no follow-up pressure. Just a raw, honest walkthrough from someone who does this every day.
If you do not find it useful, I will refund you the same day. No questions asked.
- Full Loom video walkthrough of your site
- Technical issues identified on sight
- Content and keyword observations
- One clear priority action to fix first
- Delivered within 48 hours
What people ask before hiring me for these services
Want me to Replicate Same Results for your Business?
Tell me what you are working on and where search fits in. I read every message and reply within one business day.
Let us figure out what your site actually needs.
Most SEO problems are not mysteries. They are the same 10 or 15 issues in different combinations. A short conversation is usually enough to identify where the biggest gap is. If I am not the right person to close it, I will tell you that too.