Ahmed Raza
Work

Selected projects where strategy, content, and systems produced measurable growth.

The order roughly reflects scope and impact. The boring work (architecture, internal links, editorial discipline) is usually where most of the lift comes from.

Healthcare · Medical billing (US)

Transcure

Transcure had an issue where SEO, content operations, reporting, lead attribution, and sales insights lived in separate systems. My role evolved far beyond traditional SEO into building the infrastructure that connected acquisition, content production, reporting, and revenue generation into a unified growth engine.

What was built
  • Rebuilt site architecture around specialty + state service clusters to match how healthcare buyers actually search for medical billing and credentialing services.
  • Created topical maps, content clusters, and editorial frameworks across medical billing, credentialing, compliance, EHR software, and specialty-specific healthcare services.
  • Built 150+ city and state-based listicles and 60+ programmatic service pages to capture commercial search demand across the United States.
  • Led technical SEO initiatives covering indexing, crawlability, site speed, internal linking, schema implementation, content consolidation, and search performance monitoring.
  • Designed and managed a custom content operations system to track content planning, production, publishing, optimization, and performance.
  • Built AI-assisted SEO workflows using Claude, Gemini, Ahrefs, Google Search Console, and GA4 to automate keyword research, opportunity discovery, content planning, and reporting.
  • Created custom MCP integrations, dashboards, and automation systems that connected Ahrefs, GSC, GA4, and internal reporting workflows into a centralized SEO intelligence layer.
  • Developed Python-based data validation systems and reporting dashboards to support SEO analysis, LinkedIn outreach campaigns, email prospecting, and lead quality monitoring.
  • Automated monthly SEO reporting, performance tracking, content production monitoring, topical map management, and executive-level reporting processes.
  • Worked closely with the sales team to identify lead quality issues, analyze funnel bottlenecks, and align content strategy with revenue outcomes.
  • Participated in hiring, interviewing, onboarding, and mentoring SEO specialists and content writers as the growth department expanded.
Results
40–60
Leads / month
252%
Traffic growth
$1M+
MRR added
$15M+
Leads Pipeline worth
Content Operations · SEO Leadership

Visionary Merger

Visionary Merger managed content across 21 SaaS and ecommerce brands, each with different audiences, products, and content requirements. My role was to help build the systems that allowed content production to scale without sacrificing quality or SEO standards.

What was built
  • Led and mentored a team of 15 writers across multiple content projects
  • Built editorial workflows for planning, writing, review, and publishing
  • Created SEO content guidelines and quality control processes
  • Managed content operations across 21 SaaS and ecommerce businesses
  • Served as the bridge between writers, editors, and leadership teams
Results
15+
Writers led
21
Brands supported
Multi-brandSEO-firstContent operations at scaleEditorial quality maintained
SaaS · Productivity

SheetWhiz

An emerging spreadsheet AI product with strong technology but no organic motion. Needed an SEO foundation that wouldn't collapse the first time Google sneezed.

What was built
  • Mapped a topic universe around real spreadsheet workflows
  • Built how-to guides tuned to buyer intent
  • Set up an AI-assisted content pipeline with human editorial QA
  • Wired internal links so authority flows where it converts
Results
$125K+
MRR influenced
3.4×
Organic signups
B2B Services

UpAlerts by AppSol 360

Strong product but no visibility. The tool was targeting the freelancers in the subcontinental region. I made a plan, revamped the blog section, optimized landing pages with keywords actually searched by the target audience of the region.

What was built
  • Restructured service architecture around buyer problems
  • Rebuilt internal linking and crawl paths
  • Published a focused content series tied to enterprise objections
  • Tuned tracking so marketing could prove pipeline contribution
Results
$20K+
MRR added
Gaming · Editorial

Gamesphile

Early-career role inside a gaming publisher. Where I learned the technical floor (crawl, schema, internal links) at speed.

What was built
  • On-page audits and structured data rollout across thousands of URLs
  • Editorial SEO workflows for a fast-shipping newsroom
Early-stage SaaS

Dimely

Ongoing, early stage

Ongoing engagement. Foundational SEO and content strategy work in early-stage product mode, too early for case study metrics.

More detail once the curve has something to show.

What Working with me Actually Looks Like

No lengthy onboarding. No discovery call that takes three days to schedule. Here is what happens from the moment you reach out to when results start showing up in your GSC.

We connect

You reach out with a few lines about your business and where search fits in. No ten-field intake form. No automated sequence. Just a direct line to start the conversation.

Want me to Replicate Same Results for your Business?

Tell me what you are working on and where search fits in. I read every message and reply within one business day.